After years of making our clients look unbelievably good, we thought it was time to update our own brand identity.
For the most part, the entire brand re-design was done in-house, which gave the design team a chance to flex their design acumen on a project other than their exceptional exhibition designs.
The company feels that the new design is a natural and progressive step in its evolution. It also positions the brand as the leader in the design & production of temporary architecture.
The change see’s a complete overhaul of the HOTT3D logo, website, portfolio and all office documents.
Heidi Sparks, one of HOTT3D’s three in-house designers, took the creative lead on the re-brand, which enabled her to flex her design acumen beyond the usual 3D projects. She was ably supported by the rest of the design team who provided “over the shoulder” support.
“Inspired by the current 3D logo and the use of 3D shapes in a 2D space, the new logo represents a shift into the future for HOTT3D. Combined with the ‘H’ of HOTT3D, an emblem was created that reﬂects the company’s transparency and honesty. The result is a testament to how HOTT3D applies creative skills to develop functional and rational results.” , said Heidi about the change.
To all our staff, suppliers and clients, we would like to once again thank all those who have made our first 10 years possible. We look forward to the next 10 years and working with merging brands, established brands and corporate’s in the South African, African and international expo markets.