exhibition strategy

Preparing your next exhibition strategy

Every good marketer worth their salt knows that the key to success of an exhibition strategy is all in the preparation. Has the saying ‘fail to prepare, prepare to fail’ ever come back to haunt you? The question is though, exactly when should marketers begin to think about things such as setting objectives and when […]

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Exhibiting at AFRICACOM 2014?

AFRICACOM is back in 2014 and promises to be bigger and better than ever before. The organisers are expecting a record number of delegates from around the world, making AfricaCom, Africa’s premier Telecoms trade show to visit. HOTT3D will be onsite assisting both the organisers and clients with the signage and expo side of AfricaCom […]

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The Complete Guide to Successful Exhibition Marketing – Part 2

  In the first article of the Complete Guide to Exhibition Marketing we examined the first 3 steps of: Step 1: Selecting the Right Exhibition for Your Company Step 2: Setting Objectives Step 3: Target Marketing In Part 2 we will take a look at the following 3 steps: Step 4: Pre-Show Communications with First Time […]

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The Complete Guide to Successful Exhibition Marketing – Part 1

Exhibitions are the best face-to-face marketing opportunity for companies around the world. They provide outstanding sales, marketing, research, branding, financial, and other rewards for companies that understand some important exhibition marketing fundamentals. Executive decision-makers consistently rank exhibitions as their “Number One” choice for obtaining purchasing information — beating out 12 other business media choices, including […]

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Lagoon Beach - Conference centre

Our Top 5 Alternative Conference Venues in Cape Town – 2014

Following on from our popular blog post in 2011, Top 5 alternative conference venues in Cape Town its time to do an updated post. There are many new venues that have arisen in to meet the ever growing popularity of Cape Town from a business tourism perspective. One very exciting development is the soon to […]

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10 Eye-catching Exhibition Stand Designs

Exhibitions and Trade Shows are a very competitive environment and as such, how your booth looks can make a huge impact on the success of the event for your company. The exhibits that work the best create a space that is immediately eye-catching and makes the delegate want to interact or at worst have a […]

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HOTT3D Exhibition Stand Design 2014

It has been a busy start to 2014 for HOTT3D, this is a selection of projects we have been working on since the beginning of the year: Caterpillar – Mining Indaba 2014 Dubbed “The Stealth Project”, the central wall mimics the shape of a stealth wing. The exhibit is entirely custom made. The layout incorporates the display […]

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Exhibiting at SAPOA Property Conference & Exhibition 2014?

The 46th SAPOA Convention Property Conference & Exhibition Dates: 10 to 12 June 2014 Venue: ICC – Cape Town Visitors: Approximately 1,200 delegates Exhibitors: Over 80 national & international exhibitors. Queries Contact: Charne Millet-Clay charne@soafrica.com   One of the highlights on the annual calendar for SAPOA members, partners and all commercial property practitioners. The 46th […]

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Briefing in your next Exhibition Stand (part 2)

To make our life easier and to help our clients get the most out of their exhibition stand or event infrastructure, we provide them with a briefing document to complete comprehensively at the very beginning of the whole process. Read Part 1 over here: Briefing in your next Exhibition Stand (part 1) In part 1 […]

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