Exhibiting 101

Exhibiting at African Utility Week 2015?

Useful Information: Dates: 12 -14 May 2015 Venue: CTICC, Cape Town Website: www.african-utility-week.com Twitter: twitter.com/AfricaUtilities LinkedIn:  African Power Forum Exhibition Organizers: Phone: +27 21 700 3500 Fax: +27 21 700 3501 Exhibition & Sponsorships Neil Borthwick | Ext: 3509 | neil.borthwick@spintelligent.com Conference Programme Nevenka Ristic | Ext: 3537 | nevenka.ristic@spintelligent.com African Utility Week 2015 The African Utility Week returns in its 15th year in 2015 and continues to offer a global meeting point for African power and water utility professionals. TheRead More

exhibition strategy

Preparing your next exhibition strategy

Every good marketer worth their salt knows that the key to success of an exhibition strategy is all in the preparation. Has the saying ‘fail to prepare, prepare to fail’ ever come back to haunt you? The question is though, exactly when should marketers begin to think about things such as setting objectives and when to contact an exhibition stand designer? From 12 months out to the day of the show itself, here’s our quick guide to help you prepareRead More

The Complete Guide to Successful Exhibition Marketing – Part 2

  In the first article of the Complete Guide to Exhibition Marketing we examined the first 3 steps of: Step 1: Selecting the Right Exhibition for Your Company Step 2: Setting Objectives Step 3: Target Marketing In Part 2 we will take a look at the following 3 steps: Step 4: Pre-Show Communications with First Time Visitors Step 5: Pre-Show Communications with Long Time Visitors Step 6: Management Perspectives Step 4: Pre-Show Communications with First Time Visitors Contacting this target audienceRead More

The Complete Guide to Successful Exhibition Marketing – Part 1

Exhibitions are the best face-to-face marketing opportunity for companies around the world. They provide outstanding sales, marketing, research, branding, financial, and other rewards for companies that understand some important exhibition marketing fundamentals. Executive decision-makers consistently rank exhibitions as their “Number One” choice for obtaining purchasing information — beating out 12 other business media choices, including direct mail, advertising, telemarketing, etc. Exhibitions are the only sales and marketing medium that delivers a pre-qualified visitor to your company’s stand in a face-to-faceRead More

Exhibitor Q & A – Tips for your next trade show exhibition

What are some key questions to ask show management to ensure my company is exhibiting at the right trade shows, and that it’s squeezing every ounce of effectiveness out of each one? Show management can offer loads of information for exhibitors, including everything from peak show hours and promotional tips to attendee demographics and competitive intelligence. However, shows don’t usually offer this information as part of the space-rental process. What exhibitors typically receive is a show prospectus containing a menuRead More

The Biggest Trade Shows & Exhibitions in South Africa

Updated: 2017 Welcome to HOTT3D’s annually updated list of Trade Shows and Exhibitions, happening in and around South Africa. The Trade Show, Conference and Exhibition industry in South Africa is set for continued growth in the years to come. We have found that other resources online are not maintained and are out of date. If you spot any errors or would like to add your Trade Show to the list please drop us a line. ————————————————————————————————————————————— IN NEED OF ANRead More

Exhibition Stands - Event Sponsor

8 Effective Tips for your next Trade Show Exhibition Stand

You and your business/company have decided to either re attend a particular trade show or have decided to exhibit at a show for the first time. How can you make your Trade Show Exhibition Stand that much better and that much more effective? Try some of these tips that we have found to work to great effect in the past. Sponsorship – Sponsor a lunch break, tea break or a dinner. Everyone is at that particular tradeshow for a reason. TakeRead More

AfricaCom 2011 Awards

The 4th annual AfricaCom Awards took place at The Lookout in the V&A Waterfront on the 9th of November 2011. Celebrating companies that contribute towards telecoms in Africa the event was bursting at the seams with attendee’s from the concurrent AfricaCom conference and exhibition that was taking place at the CTICC on the 9th and 10th of November.   Linking with GearhouseSA, The H3D-HOTT3D crew created temporary infrastructure  to bring across both the event and sponsor branding and also to createRead More

Pharmaplan teams up with OperationShoebox

At Biological Psychiatry currently on in Stellenbosch Pharmaplan teamed up with Operation Shoebox to create an activity for delegates to participate in.           At medical congresses delegate participation in activities is big in South Africa. At any one show delegates can be seen making pottery, painting, creating caricatures…even wall climbing.   On Pharmaplans stands delegates are encouraged to personalise shoe-boxes in their own unique way using paint, pens, stickons, glitter. These boxes will then be filled with clothing, toiletries,Read More

Pharmaplan SASUOG Expo Stand

Based on a 6m x 2m floorspace this expo stand was an offshoot of an exhibit built previously for the Gyneacology division of Pharmaplan. It made use of existing graphic panels.  Products on display included Smecta, Linola, Cosmofer, Cathejell and Lomexin. SASUOG was held at the Upper Eastside Hotel in Woodstock, Cape Town. The exhibit used the following finishes 1. Raised tongue and groove timber flooring 2. Octanorm aluminium structure 3. Stretched fabric prints 4. Custom bar counters with backlit graphic panelsRead More