exhibiting tips

exhibition strategy

Preparing your next exhibition strategy

Every good marketer worth their salt knows that the key to success of an exhibition strategy is all in the preparation. Has the saying ‘fail to prepare, prepare to fail’ ever come back to haunt you? The question is though, exactly when should marketers begin to think about things such as setting objectives and when to contact an exhibition stand designer? From 12 months out to the day of the show itself, here’s our quick guide to help you prepareRead More

The Complete Guide to Successful Exhibition Marketing – Part 2

  In the first article of the Complete Guide to Exhibition Marketing we examined the first 3 steps of: Step 1: Selecting the Right Exhibition for Your Company Step 2: Setting Objectives Step 3: Target Marketing In Part 2 we will take a look at the following 3 steps: Step 4: Pre-Show Communications with First Time Visitors Step 5: Pre-Show Communications with Long Time Visitors Step 6: Management Perspectives Step 4: Pre-Show Communications with First Time Visitors Contacting this target audienceRead More

The Complete Guide to Successful Exhibition Marketing – Part 1

Exhibitions are the best face-to-face marketing opportunity for companies around the world. They provide outstanding sales, marketing, research, branding, financial, and other rewards for companies that understand some important exhibition marketing fundamentals. Executive decision-makers consistently rank exhibitions as their “Number One” choice for obtaining purchasing information — beating out 12 other business media choices, including direct mail, advertising, telemarketing, etc. Exhibitions are the only sales and marketing medium that delivers a pre-qualified visitor to your company’s stand in a face-to-faceRead More

10 Eye-catching Exhibition Stand Designs

Exhibitions and Trade Shows are a very competitive environment and as such, how your booth looks can make a huge impact on the success of the event for your company. The exhibits that work the best create a space that is immediately eye-catching and makes the delegate want to interact or at worst have a closer look. Open, welcoming stands definitely work far better at attracting interaction than stands that are closed off. Though this does depend on the intendedRead More

Briefing in your next Exhibition Stand (part 2)

To make our life easier and to help our clients get the most out of their exhibition stand or event infrastructure, we provide them with a briefing document to complete comprehensively at the very beginning of the whole process. Read Part 1 over here: Briefing in your next Exhibition Stand (part 1) In part 1 we covered: About the company: Core services/ products and the size of the company About the stand: aims of the exhibition stand, target industry andRead More

Briefing in your next Exhibition Stand (part 1)

January 28, 2014 blog, exhibiting tips, how to exhibit

To make our life easier and to help our clients get the most out of their exhibition stand or event infrastructure, we provide them with a briefing document to complete comprehensively at the very beginning of the whole process. The document that we provide clients, serves as a starting point for HOTT 3D MARKETING to create an exhibition stand that achieves the goals and requirements of a company. We have found that it’s important to know as much as possibleRead More

Exhibitor Q & A – Tips for your next trade show exhibition

What are some key questions to ask show management to ensure my company is exhibiting at the right trade shows, and that it’s squeezing every ounce of effectiveness out of each one? Show management can offer loads of information for exhibitors, including everything from peak show hours and promotional tips to attendee demographics and competitive intelligence. However, shows don’t usually offer this information as part of the space-rental process. What exhibitors typically receive is a show prospectus containing a menuRead More

The Biggest Trade Shows & Exhibitions in South Africa

Updated: 2017 Welcome to HOTT3D’s annually updated list of Trade Shows and Exhibitions, happening in and around South Africa. The Trade Show, Conference and Exhibition industry in South Africa is set for continued growth in the years to come. We have found that other resources online are not maintained and are out of date. If you spot any errors or would like to add your Trade Show to the list please drop us a line. ————————————————————————————————————————————— IN NEED OF ANRead More

Exhibition Trade Show Stand Design in 2012 – The Hott3D Style Guideline & Ideas

Hott3D has been  extremely busy in 2012, building exhibition stands around South Africa. We thought we would give an update on some of our Exhibition Trade Show Design Ideas & Materials, that we have used for our clients in 2012. AfricaCom 2012 – WIOCC Pavillion As AfricaCom 2012 nears, we are full steam ahead planning for a large amount of stand building at this years exhibition. We will be building around 20 exhibits this year ranging from Budget Exhibit booths toRead More

An example of a modular exhibition system

What Type of Trade Show Booth is Right for your Needs?

There is a wide selective of options available for your next trade show exhibiting needs. As with everything, some are cheap and others are expensive. How do you select a trade show booth that is right for you and your brand, as well as your budget? Well, the best place to start is your budget. If you are a large company budget is no problem and you can afford to show off your company in the best possible light. IfRead More