We recently had the pleasure of dealing with Merck Serono’s head office in Darmstadt for their exhibit at The EHPBA Conference and Exhibition held at the Cape Town ICC.
The 6m x 3m full custom exhibit was designed based on their corporate guidelines and previous exhibition stands done in Europe. We incorporated backlit graphics, sprayed backlit counter, 2 tone cut-out carpet with ramped edges, Stretch fabric ceiling and storeroom. Hospitality snacks where arranged daily.
Merck had representatives from as far afield as Argentina, Europe and the East. By all accounts most had an outstanding time in Cape Town and aside from work enjoyed a wide variety of features of the city.
Congresses of an international nature specifically, bring in a large amount of tourism spend so are a major focus of the CTICC and Cape Town Tourism.