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What you need to know about trade show visitors

i found this excellent article on Kathy Gheens Blog in the US These are things all exhibiting companies need to take into account about Trade Show visitors (amongst Others). It is aimed at the American market, but most of it rings true in South Africa too Look at there at the show floor. Check out the attendees. They look ordinary enough — but they have secrets. Dirty little secrets that they’d never tell anyone, not even under duress. Successful sellingRead More

Medical and Consumer shows in May 2010

we will be building stands at the following medical congresses/ conferences and consumer exhibitions during the month of May SASUOG 2010 at Ilanga estate in Bloemfontein 6th – 9th May 2010 Dermatology 2010 at Spier 13th – 16th May 2010 Good Food and Wine Show 2010 at the Cape Town Convention Centre 13th – 16th May 2010 SA Spine 2010 at The Lord Charles in Somerset West 18th – 22nd May 2010 ESTRO at The Sports Science Institute in NewlandsRead More

South African Renal Society – Pharmaplan Exhibit – Cosmofer

Cosmofer is an IV iron drug that infuses in a single dose rather than the multiple doses previously required. It has made great inroads into the south african market…as such the focus of this congress was to build on the existing brand and work on extending the brand to the delegates. We created a simple yet visually …appealing exhibit and turned the entire exhibit into a photo studio. Delegates had their pictures taken using a high res slr camera coupledRead More

Pharmaplan at ISAPS 2010

Pharmaplan Aesthetics required a modern outlook for this stand at the BMW pavilion and so we redesigned their existing stand to accommodate top-end finishes such as glass backlit panels, raised graphic flooring, cable suspended glass work surfaces and affect lighting. The entire stand was easily on a par with far bigger pharmaceutical companies that where exhibiting whilst done on a far smaller budget. And being modular the stand is fully reusable for future shows and events. Finishes – reverse printedRead More

Rip off artists in the South African Exhibition Industry

It never ceases to amaze me how many naive companies get ripped off by exhibition companies…and whats worse the offenders keep getting away with it. I have recently heard of exhibiting companies paying 90k and 60k for 2 separate 3m x 2m stands which where complete garbage and can’t have cost the manufacturer more than 10K for each at a push. How do they keep getting away with it. These are the same producers who will ruthlessly steal designs andRead More

Why you should always site visit a exhibition venue

Having just completed 2 exhibits at a woefully inadequate venue I can speak from experience when i say that site visits are invaluable. Its one thing to build in an established exhibition venue such as the Cape Town Convention Centre, but when you are in a remote venue that is not designed for exhibits you take a huge risk when you trust second-hand information. Especially when you have spent a large budget on that exhibit. Too many stand builders outRead More

free large file ftp transfer

It used to be that to get artwork to a printer you had to burn it to disk, drive to the printer and deliver it or get a courier to deliver it. There is a far easier way that for some reason most people just dont know about. Even agencies that produce the artwork seem oblivious. Traditionally I have always used www.yousendit.com It is fast and was the forerunner in this service for many years. They have a very usefulRead More

The use of PVC for Graphics Displays – an argument against

There is definitely a huge variety of graphic displays mechanisms available on the market these days. China is a huge exporter to all countries and there are also a few local “made in SA” manufacturers who produce good quality. The bottom line is 1. All mechanisms come from the same source. Whether you buy from so-and-so printers – they get their mechanisms from the same place that everyone does….and they all tend to be very similar if not from theRead More