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AfricaCom 2011 Awards


The 4th annual AfricaCom Awards took place at The Lookout in the V&A Waterfront on the 9th of November 2011. Celebrating companies that contribute towards telecoms in Africa the event was bursting at the seams with attendee’s from the concurrent AfricaCom conference and exhibition that was taking place at the CTICC on the 9th and 10th of November.


Linking with GearhouseSA, The H3D-HOTT3D crew created temporary infrastructure  to bring across both the event and sponsor branding and also to create an event split into the sitdown awards part of the evening as well as the all important after party. Attendee’s were greeted by a branded entrance and red carpeted to the dinner and after party. As the event is sponsored by Gateway branding was crucial and feedback is that they where very happy with the result. From cards for the flowers to 4m high bar backdrops…sponsor and event branding was everywhere, yet not invasive.


Your favourite “cousin”, Barry Hilton was the MC and humourous edge and, as always, was a hit with audience. Jimmy Dludlu was the headline performer at the afterparty and truly lived up to expectations. He is simply superb and the audience really got down to his tunes.


Operation Shoebox was the official charity for 2011. The link with AfricaCom propels OS into an excellent financial position to further its super work in the underprivileged communities. They really do excellent work and are well worth supporting…hint hint! 🙂  Click the link and make a contribution.


This years Awards setup really has raised the bar for this event and has also created a usable template moving towards next years events with most concepts destined to be retained and expanded upon.


The H3D crew created both the graphic artwork digitally and then actioned that into the afterparty bar backdrop using our modular octanorm systems. We also linked with Inflate making use of their inflatable, LED backlit walls to section the afterparty area from the dinner area. All furnishings were supplied from our stock.  The setup was all done during the first day of AfricaCom after an intensive 3 day show buildup. The Awards breakdown then happening at 2am and loadout at 8am….and then onto the main event strike that same evening of the 10th until 2am. The times placed the crews under fatigue pressure, but were handled excellently. As with all large events we sleep when it’s over.


A hugely successful AfricaCom for the H3D-HOTT3D team this year.


All Photographs courtesy of Informa UK and their commissioned photographer Anthea Davidson –

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