Every good marketer worth their salt knows that the key to success of an exhibition strategy is all in the preparation. Has the saying ‘fail to prepare, prepare to fail’ ever come back to haunt you? The question is though, exactly when should marketers begin to think about things such as setting objectives and when to contact an exhibition stand designer? From 12 months out to the day of the show itself, here’s our quick guide to help you prepareRead More
In the first article of the Complete Guide to Exhibition Marketing we examined the first 3 steps of: Step 1: Selecting the Right Exhibition for Your Company Step 2: Setting Objectives Step 3: Target Marketing In Part 2 we will take a look at the following 3 steps: Step 4: Pre-Show Communications with First Time Visitors Step 5: Pre-Show Communications with Long Time Visitors Step 6: Management Perspectives Step 4: Pre-Show Communications with First Time Visitors Contacting this target audienceRead More
Exhibitions are the best face-to-face marketing opportunity for companies around the world. They provide outstanding sales, marketing, research, branding, financial, and other rewards for companies that understand some important exhibition marketing fundamentals. Executive decision-makers consistently rank exhibitions as their “Number One” choice for obtaining purchasing information — beating out 12 other business media choices, including direct mail, advertising, telemarketing, etc. Exhibitions are the only sales and marketing medium that delivers a pre-qualified visitor to your company’s stand in a face-to-faceRead More
Cape Town continues to grow as a go to destination in the conferencing world. There are many new venues that have arisen to meet the ever growing popularity of Cape Town from a business tourism perspective. Here is a round up of some of the smaller venues we have worked in. All venues listed are able to host a conference and/or small exhibition. 1. Century City Conference Centre One very exciting development is the Century City Hotel and Conference Centre.Read More
It has been a busy start to 2014 for HOTT3D, this is a selection of projects we have been working on since the beginning of the year: Caterpillar – Mining Indaba 2014 Dubbed “The Stealth Project”, the central wall mimics the shape of a stealth wing. The exhibit is entirely custom made. The layout incorporates the display of exact scale replicas of the earth moving equipment, semi private meeting areas on both ends and a hospitality area View more on Behance: CaterpillarRead More
To make our life easier and to help our clients get the most out of their exhibition stand or event infrastructure, we provide them with a briefing document to complete comprehensively at the very beginning of the whole process. Read Part 1 over here: Briefing in your next Exhibition Stand (part 1) In part 1 we covered: About the company: Core services/ products and the size of the company About the stand: aims of the exhibition stand, target industry andRead More
To make our life easier and to help our clients get the most out of their exhibition stand or event infrastructure, we provide them with a briefing document to complete comprehensively at the very beginning of the whole process. The document that we provide clients, serves as a starting point for HOTT 3D MARKETING to create an exhibition stand that achieves the goals and requirements of a company. We have found that it’s important to know as much as possibleRead More
What are some key questions to ask show management to ensure my company is exhibiting at the right trade shows, and that it’s squeezing every ounce of effectiveness out of each one? Show management can offer loads of information for exhibitors, including everything from peak show hours and promotional tips to attendee demographics and competitive intelligence. However, shows don’t usually offer this information as part of the space-rental process. What exhibitors typically receive is a show prospectus containing a menuRead More
Updated for 2018 Welcome to HOTT3D’s annually updated list of Trade Shows and Exhibitions, happening in and around South Africa. The Trade Show, Conference and Exhibition industry in South Africa is set for continued growth in the years to come and is a major contributor to the South African economy. We have found that other resources online are not maintained and are out of date. If you spot any errors or would like to add your Trade Show to theRead More
You and your business/company have decided to either re attend a particular trade show or have decided to exhibit at a show for the first time. How can you make your Trade Show Exhibition Stand that much better and that much more effective? Try some of these tips that we have found to work to great effect in the past. Sponsorship – Sponsor a lunch break, tea break or a dinner. Everyone is at that particular tradeshow for a reason. TakeRead More
