how to exhibit

ESTRO Oncology Congress – Sports Science Institute Cape Town

The second in a string of shows that have used this modular stand for Merck Seranos Oncology Division The event is ESTRO, which is an oncology congress hosted at The Sports Science Institute in Newlands, Cape Town. Originally created as a 3m x 2m stand this stand was reconfigured to fit this venue, yet retains all the key components. The stand utilises Octanorm Maxima for the structure, a custom floorgraphic, custom furnishings and streched fabric panels. Sometimes simple is justRead More

10 Ways to Make the Next Trade Show Your Best Ever

By Ken Newman of Magnet Productions This is an excellent article…it does need to be qualified depending on the type of show you are participating in but overall everything he says is spoton original article here Here are my top 10 tips for making your next trade show outstanding: 1. Realize smaller can be better When selecting your booth size, keep in mind that investing in a 20×40 might not guarantee you a more successful show. A smaller booth thatRead More

What you need to know about trade show visitors

i found this excellent article on Kathy Gheens Blog in the US These are things all exhibiting companies need to take into account about Trade Show visitors (amongst Others). It is aimed at the American market, but most of it rings true in South Africa too Look at there at the show floor. Check out the attendees. They look ordinary enough — but they have secrets. Dirty little secrets that they’d never tell anyone, not even under duress. Successful sellingRead More