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Pfizer Hospitality Suite- SASMO SASCRO 2011


Our largest project of the year to date.

Pfizer took the main hospitality suite at SASMO/ SASCRO Oncology medical congress in August.  This entailed treating the entire stage at the Sun City Superbowl.

Pfizer SASMO SASCRO 2012 Render

We chose a concept that was quick to install. All external walls where inflatable and internally lit with colour changing LED lighting. This created a soft space that was inviting, comfortable and an escape from the business of conferencing and the main show floor for doctors.

Features included:

1. Air-roof entrance

2. Inflate walls with internal LED lighting changing from soft white to subtle green

3. A fully stocked  smoothie bar

4. A fully stocked espresso bar

5. A variety of snacks

6. A full lounge and cafe area to each side of the exhibit

7. 2 large meeting suites with projector facilities utilising Octanorm Maxima

8. Free WiFi for delegates

9. Computer terminals for those delegates who didn’t bring their laptops.

10.  2 x emergency exits

Internally furnishings consisted of custom bar units, new furnishings, Octanorm maxima structures as well as eco-friendly Xanita board units to display product detail.

The crew at HOTT3D handled all aspects so that it was literally a walk-on, walk-off scenario for client.

All in all this project rolled out perfectly and smoothly, which is indicative of the pre-event planning we put into such projects

Front wallPfizer exhibit
LoungeProduct Display








Hott 3D designs, manufactures and builds trade show exhibition stands and temporary event infrastructure. The company provides complete expo solutions all over South Africa including – Cape Town, Durban, Johannesburg.

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