Pharmaplan teams up with OperationShoebox

At Biological Psychiatry currently on in Stellenbosch Pharmaplan teamed up with Operation Shoebox to create an activity for delegates to participate in.


Operation Shoebox





At medical congresses delegate participation in activities is big in South Africa. At any one show delegates can be seen making pottery, painting, creating caricatures…even wall climbing.


On Pharmaplans stands delegates are encouraged to personalise shoe-boxes in their own unique way using paint, pens, stickons, glitter. These boxes will then be filled with clothing, toiletries, stationary and a toy or two by Pharmaplan and donated at Christmas to the underprivileged or the sick.


We are aiming at 200 decorated boxes and are also encouraging Doctors and delegates to go online at the stand to do their own personal donation…This really is a fantastic initiative as not only satisfies the exhibits needs, but does good too and that’s always a win win situation.


The stand itself flanks the entrance doors to the lectures venues and as such was designed in a split manner. Pharmaplan is launching a new product Oleanz Rapitab and hence that signage is prominent. Every delegate must at some stage pass through the doors between the stand and as such the visibility and possibility for interaction is high.


We took great care to make sure that we chose the best possible position for this client to maximise their exhibit value.