Social networking and Exhibitions/ conferences/ congresses

Despite South Africa being at the forefront of mobile social networking, for some reason the exhibition and conference industry lags severely in its attempts to utilise this method of conveying information. Certain industries such as Pharmaceuticals do indeed have a case for being cautious…that being the illegal advertising of schedule drug information (not legal in SA) to consumers…tricky one that! Other FMCG industries who primarily aim at consumers should not be so shy though. Twitter, Facebook, Foursquare  are all easyRead More