Merck Serono – EHPBA International Medical Congress

We recently had the pleasure of dealing with Merck Serono’s head office in Darmstadt for their exhibit at The EHPBA Conference and Exhibition held at the Cape Town ICC. The 6m x 3m full custom exhibit was designed based on their corporate guidelines and previous exhibition stands done in Europe. We incorporated backlit graphics, sprayed backlit counter, 2 tone  cut-out carpet with ramped edges, Stretch fabric ceiling and storeroom. Hospitality snacks where arranged daily. Merck had representatives from as farRead More

Social networking and Exhibitions/ conferences/ congresses

Despite South Africa being at the forefront of mobile social networking, for some reason the exhibition and conference industry lags severely in its attempts to utilise this method of conveying information. Certain industries such as Pharmaceuticals do indeed have a case for being cautious…that being the illegal advertising of schedule drug information (not legal in SA) to consumers…tricky one that! Other FMCG industries who primarily aim at consumers should not be so shy though. Twitter, Facebook, Foursquare  are all easyRead More

POKEN Events – make your next event the best ever

ZQC9FBMG5N39 What is pokenEVENT? pokenEVENT is a branded Poken experience for an event, conference, campaign or gathering. The event organizer or corporate sponsor can add custom branded elements, such as a banner or card background, to the Poken Member Hub.  All users associated with that pokenEVENT will see the branded elements. Additional features can include: Searchable tags Pre-loading of the organizers or sponsors Poken cards into guest accounts. A widget specially created for that event, which will appear in guests’Read More

10 Essentials For Networking At Tradeshows And Events

Susan Friedman has a wealth of knowledge available for exhibitors at events, trade shows and exhibitions and its well worth visiting her ezine to have a look through some of the information there. This is another excellent article outlining the essentials of exhibitor etiquette whilst participating on any event of this nature. How To Avoid Eating Your Words – 10 Essentials For Networking At Tradeshows And Events By Susan Friedmann Every moment at a tradeshow is important. This includes, ofRead More